tag:blogger.com,1999:blog-33298369.post3689159370682731605..comments2023-05-27T08:30:40.494-04:00Comments on ItsFourthAndLong: Unshackle the chains: The U.S. Daily Newspaper Industry -- 2009Doug Pagehttp://www.blogger.com/profile/12114023882957925016noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-33298369.post-9798517514302883382009-02-19T08:09:00.000-05:002009-02-19T08:09:00.000-05:00The content you have provided is pretty interestin...The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.<BR/><BR/>While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.<BR/><BR/>I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33298369.post-81984766565413499752009-02-10T07:40:00.000-05:002009-02-10T07:40:00.000-05:00The content you have provided is pretty interestin...The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.<BR/><BR/>I was surfing the Internet a few days back to find out what would be the best strategy to get mass exposure and traffic to my website. I found that newspaper and magazine advertising can be very helpful. If you are looking to boost your website traffic at affordable rates and get an audience of millions to view your website, then try advertising in broadsheet newspapers that offer national exposure. <BR/><BR/>I did this with web windows which is a UK based company and found amazing results with my newspaper ads. It’s also got the added advantage of reaching out to those potential customers who do not use the Internet.<BR/><BR/>I thought this information might be useful for anyone looking for solutions to get more traffic to their website at affordable rates.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33298369.post-1855577265353429052009-01-09T22:00:00.000-05:002009-01-09T22:00:00.000-05:00I believe that newspapers need to figure out who t...I believe that newspapers need to figure out who their profitable readers <B><I>really</I></B> are and stop tailoring the content to the dedicated cadre of whiners, complainers and outright assholes who have figured out that harebrained editors and publishers will invariably think they somehow represent 1,000 others with similar crazy opinions who simply lacked the motivation to contact the paper.<BR/><BR/>A major step in this direction would be treat every newspaper like a trade publication and deliver a smaller, narrowly focused reader base, rather than the scattergun approach used today.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33298369.post-52229631544814824222009-01-09T16:28:00.000-05:002009-01-09T16:28:00.000-05:00This is an exhaustive outline of all the problems ...This is an exhaustive outline of all the problems the newspaper industry and its print products face. I just don’t see a lot of “beef” here in terms of how newspapers can truly compete in the future.<BR/> Stack the firewood now as I expect I will soon be burned at the stake for the following heresies, but here is exactly what the industry and local newspapers need to do:<BR/> • Be an even better source of local (or locally relevant) news. Get rid of extraneous international and national news that can easily be found elsewhere.<BR/> • Make the printed page more functional and less flowery. Just for giggles, sometime, go back and look at a 19th Century newspaper and marvel at how the multiple headlines and multiple columns (and fewer pages) convey more information in less space.<BR/> • Cover news that matters to your constituency in more easily digested chunks. How often are Editors crowing about their multi-day, multi-page investigative pieces? (Let’s be honest, they are written for and ready by a very small chunk of the mass audience and really are aimed at winning journalism prizes – they are by journalists for journalists … how incestuous!)<BR/> • Work with advertisers: Better options for them + more research = better results (and more advertising business). Encourage smaller (but no less expensive or effective) ads. Fewer pages of ads means those that are there will stand out. Limiting ad size and improving effectiveness are not mutually exclusive.<BR/> • Kill the Sunday newspaper and put out a Weekend edition on Saturday. Seriously, wouldn’t one edition that covers all the news of the week past and offers a comprehensive look at the week ahead be of tremendous value (and relieve the pressure to get read in a single day).<BR/> • Provide only the content its local readers truly want. For examples of what not to do look at the cuts made by local newspapers recently as they try to cut costs. Newspapers are cutting out the crossword (the very thing that is best done on paper by word-literate newspaper readers!). They are drastically reducing the number of daily comics (because we all know they are much more fun to hunt down on the Internet!). They are slashing local business news (because giving up turf to local TV news and local business news digests makes good business sense?). Or consider how many papers have multiple reporters assigned to covering the NFL team in a city many miles away (this is all about the local editor’s ego and a waste of local resources).<BR/> Finally, print smaller format pages and fewer of them. Consumers over and over tell us that we cannot make the newspaper too small … but we can (and do) waste a lot of space on content they do not care about. <BR/> If you would like to debate this subject I welcome all responses - Mike Johansson (mikej516@gmail.com).Mike Johanssonhttps://www.blogger.com/profile/10991236141486591241noreply@blogger.com